A top television network
Antena 1 is the first commercial TV network in Romania, with a constant increase in the market share since its launch, a 100% local business, now alternates with Pro TV at the leadership of the Romanian TV market the network covers 77.6% of the country's population and 90% of the urban population in Romania due to its 28 local stations and affiliates and also via cable operators in over 400 localities.
A strong brand
Antena 1 channel launched in 1993 as part of GRIVCO Group on a rather silent and non-competitive market as the only alternative to the State owned television its most important moment of evolution was in the Fall of 1998, when the channel changed identity, logo, philosophy and programming and managed to conquer an important position both in terms of ratings and viewers? preferences celebrating now 12 years of existence on the market.
Successful programming
With the brand philosophy of "ever closer", Antena 1 was for the last 4 years, according to the surveys, the most preferred TV network of the Romanians, due to its programming mix, a various offer covering most of the demographics main demographics of Antena 1 rank around 30-40 year old viewers, covering also the other categories with various alternative programming.
Local production
On Antena 1 you will find the best entertainment programs on the market, comedy shows, game shows, ordinary people shows, and also a strong package of blockbuster movies following the market demand, we intend to develop the production of local fiction series and movies Antena 1 has consistently invested in production facilities as almost 50% of its programming is based on local shows.
Local production
The figures Audience Shares% / All 4+ Urban / Prime-Time (19.00-23.00) / January-May 2006
Source: TNS-AGB International
Average Ratings% / Sundays 22.00-23.00 / April-May 2005
Target: All Urban
Source: TNS-AGB International
Average Ratings% / Tuesdays 20.30-22.00 / April-May 2006
Target: All Urban
Source: TNS-AGB International
Average Ratings% / Wednesdays 20.30-22.00 / April-May 2006
Target: All Urban
Source: TNS-AGB International
Average Ratings% / Monday-Thursday 22.00-23.00 / April-May 2006
Target: All Urban
Source: TNS-AGB International
Private television network, owned by Grivco SA
Type: generalist / broadcasts 24h/day
Type of reception: terrestrial, by cable, by satellite
Address: 25-27 Bucuresti-Ploiesti Str., Sector 1, Bucharest, Romania
E-mail: office@antena1.ro Web: www.antena1.ro
Coverage: 88.6% of the Romanian population; 94.7% in urban areas
Audience share: 17.8% (Prime-time, Jan-May 2006) |
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